So you want to upload videos to your website. For space, load-time and other reasons, the better option is uploading them to a third-party video site and embedding them on your own site.
But which service do you choose? We’ve done some research breaking down the pros and cons of arguably the two biggest players today.
When it comes to video online, YouTube reins king. If you want your video seen beyond your site, YouTube is the way to go
One big drawback to YouTube, according to some of our clients, is the related videos that appear at the end of the videos. But for others, the social sharing ability is worth it.
Vimeo is newer than YouTube and tends to have videos of a more artistic nature.
There are no related videos on Vimeo that come up at the end. For a site that is solely embedding the video for viewing on their site, this is the recommended way to go.
Still looking for some other ideas? Here are 30 more.
Do you have an idea for a video but aren’t sure how to execute? Are you looking for some advice on creating videos for your site? Ask the online video experts at IntelliSites.Filed under: Content, Social Media
When it comes to online video, YouTube and other Google video sites are still king.
A comScore Video Metrix report found that 180 million Americans watched an average of 18 hours of online video content in August. That’s what the company called “a record 6.9 billion viewing sessions.”
Not surprising, Google sites and Hulu logged the longest viewership – with an average user watching 5.7 hours on YouTube and 3.2 hours on Hulu.
That means video ads aren’t going away anytime soon.
Americans watched more than 5.6 billion video ads last month — 996 million on Hulu, according to comScore.
More than 85 percent of Americans using the Internet watched some form of video online last month. The average length of video – whether viral or favorite TV show – was 5.3 minutes.
Want to learn more about online video and how it can help your company? Ask the Intellisites’ Albany web design team.Filed under: Content, Experiencing the Web
We’ve talked before about some simple ways you can use YouTube to promote your business.
But don’t get me wrong. I only scratched the surface with that post. YouTube has grown into a marketing superhero that provides a ton of different advertising possibilities.
Today we’ll talk about some advertising opportunities YouTube offers to those of you who are ready to go beyond the basics.
People visit YouTube to be entertained by videos. But thanks to movie trailers and TV commercials and radio ads, we’re used to entertainment sources doubling as advertising sources. YouTube has built on this premise by setting up a number of ways businesses can reach an audience through their site. Here are some of the best ones:
If all this talk about videos makes you want to watch one, here’s one that gives some great answers to some FAQs about YouTube advertising. And here’s one about cats playing patty-cake, in case that’s more your style.Filed under: Marketing Your Site
Did you know that YouTube is the world’s second largest search engine? That’s right, more searches go through YouTube than through any site in the world besides Google. Getting your brand on YouTube can be a powerful strategy, if you do it right. Here are three ways to make it work for your business.
Lost in The Web Jungle
There are bo-jillions of great e-marketing tools out there. Company web sites, social networking sites, forums, blogs, youtube, email, etc.
All are powerful by themselves. But they’re most powerful when integrated into a complete marketing strategy.
Assemble Your A-Team
Would the A-Team have worked so well without the individual personalities of each member? No way. and I pity the foo’ who thinks his marketing can survive with a website alone (sorry – I couldn’t resist).
Your goals will require a few different tools, each with it’s own role to play. Before jumping into the world of e-marketing, you need to know your Howlin’ Mad Murdock from your B.A. Baracus.
Your e-marketing tools are like employees. Your salespeople make sales, your project managers get things done, your customer service people make your customers happy. The cooks cook, the servers serve, the bartender makes drinks, and the busboys clean up. Switch things up and you’ll have cold food, weak drinks, and pretty soon no customers.
Who’s Driving This Thing?
The moral: know the strengths of your media. Your blog positions you, rallies community and helps with SEO. Don’t ask it to make sales calls – It won’t succeed, and you’ll lose a lot of your community. Your email campaigns are good for direct marketing and communicating messages. Don’t use them as chat forums. Too many email blasts will decimate your mailing list as people get annoyed and unsubscribe.
And don’t lose sight of the ultimate goal. Without something to strive for, your marketing efforts will quickly dilute.Filed under: Marketing Your Site, Search Engine Marketing, Social Media