The internet is just like peanut butter. It’s amazing, addictive, and at its best when it’s combined with other great things. The internet and mobile phone technology have come together like PB and J, and it’s definitely a combination that’s here to stay.
But today we’re going to talk about a new winning duo featuring the internet. Peanut butter and Fluff, if you will. And the Fluff is TV.
Channel surfing is a big waste of time. Can you imagine if the internet was set up like TV is, and you had to flip from website to website or scroll down a “guide” screen until you came across something interesting? Finding what you’re looking for would be frustrating and time consuming, and web surfing just wouldn’t be as fun.
But now picture life the other way around. Imagine that TV was like the internet, and a search engine was built into your TV. Think about how convenient it would be to search the TV for programming that meets your criteria. Yeah, that’s more like it. And that’s what Google has done with their Google TV setup.
But that’s just the beginning. Google TV also takes the entire internet and makes it available on your TV. So while you’re searching your TV for the best show, you can also search the internet for related articles. And while you’re watching the game, you can look up stats and sports blogs. Google TV takes two independent entertainment and information worlds and fuses them into one awesome phenomenon.
Google TV is designed to work on special TVs or on existing TVs paired with a special box. Since Google TV enabled devices launched in the fall, Google TV has met some mixed reviews. Like any technology that sounds great in theory, it seems that there are kinks to be worked out now that people are actually using it. But between Google TV itself and its competitors such as Apple TV, it’s likely that web-enabled TV is going to grow.
What that means for you is a) make sure you set aside some TV time in your daily schedule and b) make sure your website is where you want it to be. Whether your targets prefer PB and J, peanut butter and Fluff, or peanut butter straight up, having the right web presence is one of the best ways to nourish your business.