When it comes to online video, YouTube and other Google video sites are still king.
A comScore Video Metrix report found that 180 million Americans watched an average of 18 hours of online video content in August. That’s what the company called “a record 6.9 billion viewing sessions.”
Not surprising, Google sites and Hulu logged the longest viewership – with an average user watching 5.7 hours on YouTube and 3.2 hours on Hulu.
That means video ads aren’t going away anytime soon.
Americans watched more than 5.6 billion video ads last month — 996 million on Hulu, according to comScore.
More than 85 percent of Americans using the Internet watched some form of video online last month. The average length of video – whether viral or favorite TV show – was 5.3 minutes.
Want to learn more about online video and how it can help your company? Ask the Intellisites’ Albany web design team.