Strong Online Video Viewership Continues
by Dave Borland
Source: comScore
When it comes to online video, YouTube and other Google video sites are still king.
A comScore Video Metrix report found that 180 million Americans watched an average of 18 hours of online video content in August. That’s what the company called “a record 6.9 billion viewing sessions.”
Not surprising, Google sites and Hulu logged the longest viewership – with an average user watching 5.7 hours on YouTube and 3.2 hours on Hulu.
That means video ads aren’t going away anytime soon.
Americans watched more than 5.6 billion video ads last month — 996 million on Hulu, according to comScore.
More than 85 percent of Americans using the Internet watched some form of video online last month. The average length of video – whether viral or favorite TV show – was 5.3 minutes.
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Facebook Vimeo LinkedIn TwitterTwitter Amplify: This is the name of Twitter's newest partnership program. "The vast majority of the online public conversation around TV currently happens on Twitter - 95 percent." This being said, twitter amplify will allow businesses with TV commercials to measure, engage with viewers, and hopefully increase direct conversions.
Twitter Launches TV Ad Targeting, Twitter Amplify For Real-Time Videos In Stream | TechCrunch
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